Lowe's Companies, Inc.

Situation / Opportunity:

Lowe’s relies on its store management to deliver measurable results. With aggressive growth goals, the need exists for committed, motivated and stable management.

Goals:

• Motivate managers to hit performance standards year after year
• Establish a structure not requiring constant annual revisions
• Communicate to customers that Lowe’s values their employees
• Create a displayable award that immediately symbolizes excellence

Structure:

Create three distinct rings (male and female) that accept diamond additions.

• Year 1: ring Years 2-6: diamond addition
• Year 7: ring Years 8-12: diamond addition
• Year 13: ring Years 14-18: diamond addition

Managers qualify based on reaching 100% of both their revenue and budget standards.

Results

Over 1,100 managers qualified in 2002.