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McDonald's Corporation

Goals:

  • Develop a full-choice service award program, create a brand, and reduce costs.
  • Develop custom performance awards
  • Create custom jewelry inspired by the McDonald’s logo
  • Streamline the administration process
  • Create E-Commerce website for all recognition programs for owner/operators

Structure:

  • Corporate Service Award Program
  • McDonald’s Team Awards
  • Custom Jewelry Collection
  • McDonald’s Bright Idea Awards
  • Golden Arch Partner Awards
  • McDonald’s OPNAD Awards
  • McDonald’s President’s Awards
  • McDonald’s Custom Award Collection
  • McDonald’s Budget Sub Committee Award
  • McDonald’s Government Relations Award
  • McDonald’s Leader of the Pack Award
  • McDonald’s Drive Thru Award
  • McDonald’s Employee of the Month Plaques

Results:

McDonald’s is a unique American success story—a company built on a dream that owes its success to the energy and commitment of the people who believe in that dream. It is the spirit and dedication of those people that enables McDonald’s to remain the leader in an increasingly competitive marketplace. This award program rewards the invaluable contributions that each one of these individuals makes.

Read the McDonald's Corporation Case Study - PDF Format